Author archive for nmsayorku

  • #ThisIsNMSA – Syed’s Breakthrough into Marketing

    I didn’t choose the marketing program when I first entered York University. I was actually undecided. I knew whichever program…

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  • #NMSAInsight – What Target’s Failure in Canada Says about Canadian Culture

    It’s no secret to anyone even remotely tied to business that Target has lost in Canada. About a month ago,…

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  • Exec of the Week – Shekab Lutfi

    Our first Exec of the Week for the winter semester is Shekab Lutfi, our VP of Human Relations. He is…

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  • Edit, Crop, Photoshop – Photoshop Tips

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  • Exec of the Week: Alissa Malina

    Meet Alissa, our Director of Events. We all know York is scary. We are all here for her.

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  • SNL Piles On by Ruthlessly Mocking Justin Bieber’s Calvin Klein Ads

    You gotta hand it to Biebs. He had the balls to show his (heavily Photoshopped) nuts to the world in the latest ads…

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  • Exec of the Week: Syed Tirmizi

    This week, meet Syed, our VP of Marketing and Communications. All we asked is if he was ready for the…

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  • Exec of the Week: Zara Satti

    Next on the Exec of the Week list is Zara, our VP of Finance. Learn more about the one who…

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  • Super Bowl Ad for Tech Website The Verge? Vox Says Yes, but…

    UPDATE: After this article was published, Vox supplied additional detail. Jonathan Hunt, VP-marketing at Vox Media, said its “Super Bowl commercial”…

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  • Exec of the Week: Cristina Gumapac

    This week, meet our very own Co-president, Cristina. #TeamChuckBass

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